Marketing

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Marketing Case Studies

Encyclopedia of Major Marketing Campaigns

Profiles important marketing campaigns. (Full-text).

Cases in Advertising Management

Covers advertising management in 34 companies. (Full-text).

Cases in Sport Marketing

Covers 14 marketing campaigns in sports and sporting goods. (Full-text).

Marketing Management: Text and Cases

A textbook with many case examples. (Full-text).

More books with Marketing Case Studies

Also see: Journal and Magazine Databases

 

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