Marketing
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Most Useful DatabasesA database of business journals and magazines, company profiles, country reports, industry profiles, and market research reports. (Some full-text). Encyclopedia of Major Marketing Campaigns Profiles important marketing campaigns. (Full-text). A multi-disciplinary index of journal and magazine articles from 1982 to present. (Some full-text). An index of high impact research journals in the humanities, sciences, and social sciences. (Citations only).
Other DatabasesBook-length industry reports on technology, consumer goods, healthcare, finance, and energy. (Full-text). Contact information for journals in accounting, economics and finance, management, and marketing. (Full-text). ClickZ Internet Stats and Demographics Statistics on Internet use and trends. (Full-text). Research reports on management, corporate strategy, economic trends, human resources, security, and more. (Full-text). Reports on 192 countries with facts about political, economic, and social conditions, plus maps and statistics. (Full-text). A collection of electronic books
with full-text searching, bookmarks, and personal notes. (Full-text). Academic journals in management, marketing, human resources, engineering, criminal justice, and other fields. (Full-text). Gale Virtual Reference Library Basic information from specialized encyclopedias, dictionaries, and handbooks. (Full-text). An Internet search engine for scholarly journals, books, preprints, and theses with links to UHD-purchased content. International Market Research Library Research reports on investment opportunities for U.S. companies in foreign nations. Country Commercial Guides offer analysis of investment conditions in each nation, while specialized reports cover investment opportunities by industry or region. (Full-text). Scholarly journals from many fields.
Archives go back to 1831, but recent issues (past 3-5 years)
are not included. (Full-text). Manufacturing and Distribution USA Government statistics on manufacturing, wholesale, and retail industries. (Full-text). MarketLine Business Information Center Research reports on companies and industries worldwide, plus business news and analysis by country. (Full-text). Electronic books from academic, professional, and popular publishers. (Full-text). Pew Internet and American Life Project Reports on the “social effects of the Internet on Americans.” (Full-text). Market research, company profiles,
and industry statistics, plus job market trends and statistics.
(Full-text). Journals in communications, criminology, education, health, management, political science, psychology, and sociology. (Full-text). Detailed economic statistics, market and industry research, and country reports (Full-text). Studies of consumer confidence, economic expectations, and buying expectations. (Full-text). An archive of the newspaper from 1984 to present. (Full-text). The best source for legal research, plus news and business information. (Full-text). A catalog of books, dissertations, sound recordings, and videos in libraries around the world. (Citations only).
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