Marketing

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Book Databases

ebrary

A collection of electronic books with full-text searching, bookmarks, and personal notes. (Full-text).
Free software is required: download ebrary Reader™

American Marketing Association Dictionary of Marketing Terms

A dictionary of marketing concepts. (Full-text).

Barron's Dictionary of Marketing Terms

A dictionary of marketing concepts. (Full-text).

Blackwell Encyclopedic Dictionary of Marketing

A dictionary of marketing concepts. (Full-text).

Conference Board

Research reports on management, corporate strategy, economic trends, human resources, security, and more. (Full-text).

Encyclopedia of Business and Finance

A general encyclopedia of business and finance. (Full-text).

netLibrary

Electronic books from academic, professional, and popular publishers. (Full-text).

UHD Library Catalog

Find books and videos in the UHD Library's print and electronic collections.

WorldCat

A catalog of 58 million books, dissertations, sound recordings, and videos available in libraries. (Citations only).

 

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